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An early example of social entrepreneurship, the shoes, similar to the Argentinian Alpargata, were created to appeal to a worldwide audience, which would both sustain the company's mission and generate profit.In 2011, Toms expanded to include eyeglasses in its "One for One" offering—for every pair of sunglasses purchased, sight-saving medical treatment, prescription glasses, or surgery is donated to a person in need. But as Toms grows, it has to be less about 'What's Blake's most intimate, joyful experience? '" Mycoskie published the book Start Something That Matters in 2011.In Los Angeles, Mycoskie co-founded the cable network Reality Central with Larry Namer, a founder of E! Raising million from venture capitalists, along with other members of reality show casts, Determined to pursue an entrepreneurial path, Mycoskie then partnered with the founders of Traffic to create Drivers Ed Direct, an online driver's education service which additionally offered behind-the-wheel training in hybrid and sport utility vehicles. While there, he met an American woman who was part of a volunteer organization which provided shoes for children in need.Mycoskie spent several days traveling from village to village with the group, as well as on his own.A member of the Survivor production team told them about The Amazing Race, which had yet to debut, and they instead pursued a team position on that show.They competed in the second season of The Amazing Race and finished in third place, missing a million dollar prize by four minutes.In a 2012 interview with Fast Company, Mycoskie said it was helpful for him to work with Seva. In it, he wrote about the virtues of social entrepreneurship and the concept of businesses using their profits and company assets to make charitable donations or engage in other charitable efforts, using his experience with Toms to demonstrate both the intangible and real returns.
From shoes to eyewear and now a book, Blake's unique approach to business has awarded him with numerous accolades.Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the person behind the idea of One for One®, a business model that helps a person in need with every product purchased.A simple idea has grown into a global movement: TOMS Shoes has provided over 86 million pairs of shoes to children since 2006, TOMS Eyewear has restored sight to over 600,000 people since 2011 and TOMS Roasting Company has helped provide over 600,000 weeks of safe water since launching in 2014.Before TOMS, Blake, a native of Texas who always had an entrepreneurial spirit, started five businesses.His first was a successful campus laundry service, which he later sold.