The name "Stickam" referred to this ability to "stick" a webcam feed onto another site.
Anyone could "go live" and broadcast live video on Stickam from their computer, i Phone or i Pad within seconds.
is not a producer (primary or secondary) of any and all of the content found on the website (stickamcaps.net).
Smashing Pumpkins' Billy Corgan went live on Stickam to host Gothageddon, which featured toy dolls wrestling each other.
The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.
In addition to streaming their live video on Stickam, the service allowed users to embed their streaming webcam feeds into other web sites via a Flash player.
On May 27, 2011, Stickam organized the 14-hour webathon concert event Stickam Live For Japan to raise money to help those affected by the March 11, 2011 tsunami in Japan.
The event streamed live from The Roxy nightclub in Los Angeles and featured emcee Stu Stone with performers Cypress Hill, Black Veil Brides, and Alex Lambert A 12-hour webathon to benefit the Bob Hope Hollywood USO was hosted by and featured on Stickam.
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The company also released a white label service called Stream API (formerly Stickam API) in 2008.