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The London Evening Standard has a circulation of close to 900,000 and distributes more copies within a two-mile radius of Westminster than the Times does across the UK nationally.
Many London commuters, who pick up their free copy of the Standard at underground and rail stations, will be unaware that they will be reading paid-for news coverage that is part of a wider commercial deal.
By the established industry definition of “news” – which makes or breaks a newspaper’s integrity and its editor’s reputation – a commercial pay-off is supposed to play no part.
One Starbucks senior executive, who asked not to be named, told open Democracy: “Buying positive news coverage is PR death…something you might do in Saudi Arabia, but not here. We do engage in advertorial [a hybrid mix of advertising and editorial] but that’s just marketing.
The project, called London 2020, is being directed by Osborne.
At the time of publishing, no response had been received from either.
Uber’s involvement offers further conflicts-of-interest for George Osborne.
Like all British newspapers, the Evening Standard has valued commercial partners and works with them on specific campaigns for the benefit of our readers.
Indeed, editorial independence is and remains guaranteed in the contracts we sign.”open Democracy contacted Uber and Google for their comments on the London 2020 project.