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Donatella said she would like to make China a regular stop on Versace's fashion show calendar."If the economic crisis permits, yes I'll come every year," she told reporters ahead of the show.The show was the first by the fashion label Versace in China.REUTERS/David Gray "/Fashion designer Donatella Versace (R) walks with Chinese action star Jet Li after her fashion show in Beijing November 13, 2008.Chief Executive Giancarlo Di Risio said earlier in the week that Versace expects to make Asia its second biggest market in terms of turnover after Europe by the end of next year. Versace is investing 45 million euros (.09 million) to strengthen its presence in Asia and is opening 11 new stores this year. And while other marques have altered their look to appeal to the world's most populous country, Donatella said that they had noticed no difference in Chinese tastes compared with other places in the world.
REUTERS/David Gray Using only Chinese models on a circular runway similar to one used at Milan events, Versace chose one of Beijing’s most fashionable new addresses for the show, the Legation Quarter, home to the U. There are a lot of young people, creative people, a lot of art — it’s very inspiring,” design head and vice president Donatella Versace told Reuters.
"I have to say that doing it here in Beijing has been amazing because of the enthusiasm," Donatella added.
"I think the Chinese people love fashion -- that's what I can feel." Versace, whose glamorous gowns cost thousands of euros, also auctioned off a diamond watch and chance to visit the company in Milan, among other things, raising 690,000 yuan (US1,100) for survivors of May's huge earthquake in China's Sichuan province.
“Chinese people like luxury brands,” added Donatella, looking resplendent in a shimmering, figure-hugging black dress and towering black stiletto shoes.
Donatella said she would like to make China a regular stop on Versace’s fashion show calendar.